To strengthen international educational cooperation and enhance students’ global perspectives, the College of Management at National Pingtung University of Science and Technology (NPUST) hosted the “AACSB International Academic Exchange Event.” Professor Hira Cho from California State University, Northridge (CSUN) was invited to deliver a lecture and engage with faculty and students in a joint exploration of current trends in international education.
The College of Management has long been committed to promoting international development and actively establishing cooperative relationships with overseas academic institutions, such as the AACSB (Association to Advance Collegiate Schools of Business), which is a globally representative accrediting body for business and management education. For the event, the organizers invited Professor Hira Cho to share her research findings, curriculum planning, and teaching experiences— aiming to expand the international horizons of faculty and students through academic exchange.
The event was hosted by Dr. Yun Wang, an Associate Professor in the Department of Fashion Design and Management at the College of Management. The event covered the development of international business education, cross-cultural learning, and the sharing of academic research experiences, providing faculty and students with a valuable opportunity to interact face-to-face with an international scholar. During her lecture, Professor Cho introduced the diverse and practice-oriented teaching methods used in American universities, with her window display design course leaving a deep impression on the attendees.
When working on window display designs, students first utilize artificial intelligence tools such as ChatGPT for brainstorming and visual planning to sketch out their ideal display. They then bring these design concepts to life through hands-on practice. This teaching approach, which combines artificial intelligence with design practice, demonstrates the application potential of technology in the fashion industry and allows students to see the possibilities of innovative learning models.
In addition, Professor Cho shared numerous course case studies to give the participating students insight into different overseas classroom dynamics and educational philosophies. One course, in particular, encourages students to step outside the campus to observe real store environments and consumer needs, identifying areas that require improvement. Through subsequent analysis and discussion, students propose solutions. When the observations from different students are compiled into a comprehensive report, it not only provides a more well-rounded understanding of current market conditions but also cultivates observation skills, analytical capabilities, and teamwork. This pedagogical approach of discovering problems in daily life and learning through practice provided the students with profound inspiration.
For the students of the Department of Fashion Design and Management, this exchange event was highly rewarding. Whether dealing with window display design, brand exhibition, consumer observation, or market analysis, every topic was closely tied to the fashion industry. By interacting with an international scholar, students were able to understand overseas educational and industrial trends, and learn how to integrate design creativity, technological application, and business management—laying a more solid foundation for their future endeavors in the field of fashion design and management.
The College of Management stated that it will continue to promote international exchange and cooperation initiatives in the future, striving to build a higher-quality international learning environment and cultivate professional talents equipped with innovative thinking and global competitiveness.
